What is a website manager?

When websites first became popular, those who built and ran them were called webmasters, or if they were female, webmistresses.

They were responsible for all aspects of running the website, from adding pages to creating the once obligatory animated gifs that decorated most pages.

As websites have become more sophisticated the jobs have split into specialised areas such as graphic design, animated Flash designs, programming of applications, website design, e-marketing and so on.

For the majority of business websites, these services can be sourced on a freelance basis, as and when required, however the everyday management of a website is crucial to its continuing success. That’s where a website manager or web services manager comes in.

A website manager will deal with the everyday tasks such as answering emails, to the more specialised ones such as running online ad campaign

With several billion websites available on the Internet, to make sure yours has the best chance of being seen by your potential customers, a regular programme of updates is necessary. For large websites where sales via the Internet are a significant source of income, full-time web managers are employed, however smaller sites often go it alone, with disastrous results - their site disappears down the Google ranks.

A freelance webmaster, or website manager can be the answer to this problem, costing  a small amount compared to a full time member of staff, but providing a tangible and often profitable result.